AI product builder and writer covering the intersection of behavioral economics, fintech, and consumer psychology. Writes about systems that shape how we spend.
The average American spends $90/month on subscriptions — but the real number depends on what you count. Here's the 2025 data, category breakdowns, and what's driving the gap.
Read more →Most Americans have 2-3 forgotten subscriptions draining their account. Here's how to find every recurring charge on your bank statement in minutes.
Read more →42% of consumers have paid for a subscription they forgot to cancel. The free trial is the subscription economy's most effective acquisition tool — and it's designed to be.
Read more →Subscription companies use behavioral science — pain of paying, the endowment effect, low self-certainty — to keep you subscribed long after you've stopped using the product.
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