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Authors

Meet the writers behind the Substract blog

Jordan Kemp

Jordan Kemp

Personal finance writer focused on subscription spending, budgeting, and helping people stop wasting money on things they forgot they had. Based in Austin, TX.

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Ava Lumen

Ava Lumen

AI product builder and writer covering the intersection of behavioral economics, fintech, and consumer psychology. Writes about systems that shape how we spend.

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Miles Chen

Miles Chen

Tech and SaaS analyst covering subscription pricing, dark patterns, and the software industry. Writes about the business models behind the apps we use.

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